HSAE Group and Zhuojun Holdings Sign Strategic Cooperation Framework Agreement Joining Forces to Explore New Frontiers in Smart Cockpit and Embodied Economy


Xu Xiaojiang, Senior Vice President of HSAE Group and General Manager of HSAE New Energy, and Wang Tianming, Vice President of Zhuojun Holdings Group, signed the strategic cooperation framework agreement on behalf of their respective parties. Yang Hong, Chairman and President of HSAE Group, Yu Jie, Director and Executive President of HSAE Group, Liu Xiyu, Chairman of Zhuojun Holdings Group, Niu Weidong, Vice President of Zhuojun Holdings Group, and other leaders witnessed the signing ceremony.
Pursuant to the strategic cooperation framework agreement, all parties will fully integrate their respective advantages: HSAE’s technological accumulation in intelligent automotive electronics and new energy control will strongly complement Zhuojun’s industrial capabilities in smart seats, cockpit system integration and scenario-based experience design. Together, they will promote high-level synergy between in-vehicle intelligent interaction systems and smart cockpit systems, delivering safer, smarter, more comfortable and more eco-friendly mobility experiences for users, and further consolidate the leading positions of all parties in the smart cockpit industrial chain.
Meanwhile, all parties will focus on the embodied economy, build an industrial and technological synergy alliance through resource and technological complementarity, accelerate the efficient transformation of artificial intelligence technology into embodied intelligent products, and jointly provide comprehensive, systematic and reliable solutions. In terms of market and supply chain, efficient collaboration will be carried out: HSAE’s supply chain ecosystem and production control capabilities will be deeply integrated with Zhuojun’s market access and supply chain management experience, jointly improving cost efficiency and response speed, and building a more resilient and competitive industrial community.
After the signing ceremony, the parties held in-depth discussions.
Yang Hong, Chairman of HSAE Group, stated that Zhuojun Holdings Group is a leading enterprise in the field of automotive smart seats in China, with profound accumulation in cockpit system integration and user experience. The strategic cooperation reached by all parties in smart cockpit and smart seat business is a common choice to deepen core businesses and extend value. This partnership focusing on embodied economy and market & supply chain collaboration is not only a strategic layout of HSAE for the future, but also highly consistent with Zhuojun’s strategic direction of expanding the smart cockpit ecosystem and deepening supply chain collaboration, which will build long-term competitiveness for all parties to navigate through industrial cycles. He expected all parties to give full play to their respective advantages in technology, products and user insights on the basis of in-depth integration in smart cockpit, and carry out continuous product definition, development and capability building around embodied economy, market and supply chain collaboration, so as to realize cross-domain technology migration and industrial ecosystem synergy.
Liu Xiyu, Chairman of Zhuojun Holdings Group, noted that HSAE Group boasts profound technological accumulation and industrialization strength in intelligent automotive electronics and new energy control electronics, while Zhuojun Holdings Group has unique advantages in smart seat system integration and market channels. The multi-party cooperation will significantly enhance the overall value and industrial competitiveness of in-vehicle intelligent systems. Zhuojun Holdings Group highly values HSAE New Energy’s core capabilities in control electronics, production control and supply chain ecosystem. Meanwhile, Zhuojun will fully leverage its experience in smart seat platform, supply chain collaboration and market insights, which provides strong support for promoting in-depth market and supply chain collaboration and accelerating global layout. Zhuojun is willing to work with HSAE to base on smart cockpit, deeply engage in embodied economy, continuously release complementary effects in market and supply chain collaboration and global expansion strategy, and jointly lead innovative breakthroughs and global sustainable development in emerging fields.
The conclusion of this strategic cooperation is a vivid practice of complementary advantages and win-win collaboration among multiple parties. It is also a key step for HSAE Group to implement its “1+2+N” new business matrix development strategy, and an important move for Zhuojun Holdings Group to deepen the two-wheel drive of “smart cockpit + embodied economy” and strengthen the global supply chain ecosystem and overseas layout.
Taking this cooperation as an opportunity, HSAE will consolidate its leading position in the smart cockpit industry, and Zhuojun will amplify its advantages in smart seats and market collaboration. All parties will jointly accelerate the mass production and launch of innovative products for the embodied economy through in-depth market and supply chain collaboration, and expand into the global market together.
Facing the vast blue ocean of intelligent vehicles and embodied economy, all parties will move forward hand in hand with a more open, practical and innovative attitude, jointly provide more comprehensive, systematic and reliable solutions for global customers, and write a new global chapter of industrial transformation.
